[an error occurred while processing this directive] HomeCase StudiesAboutExperienceContact BRANDING & CREATIVE Repositioning a Classic
The Paris Review is one of the world's most prestigious fiction quarterlies with a long history of discovering great writers on the cutting edge. Over time, however, the brand had come to be viewed by many as disconnected and stuffy.

Our solution was to recast The Paris Review brand not just as a source of quality writing,
but also... and more importantly... as a source of inspiration to anyone who approaches life with a creative mindset.

This brand strategy is expressed in a print campaign where people of all walks of life creatively edit and revise their own experiences as they are happening.
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Brochure Design: Tai Tran

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