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	<td height="25" colspan="2" align="left" valign="bottom" class="subheadline">BRANDING &amp; CREATIVE </td>
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	<td height="46" colspan="2" align="left" valign="top" class="headline"><span style="color: #990000">Repositioning
	  a Classic</span><img src="images/spacer.gif" width="1" height="28" align="bottom" /></td>
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	<td width="255" align="left" valign="top" class="copy"> The Paris Review is
	  one of the world's most prestigious fiction quarterlies with a long history
	  of discovering great writers on the cutting edge.  Over
 time, however, the brand had come to be viewed by many as disconnected and stuffy.<br />
 <br />
Our solution was to recast The Paris Review brand not just as a source of quality
writing, </td>
	<td width="255" align="left" valign="top" class="copy">  but also... and more
	  importantly... as a source of inspiration to anyone who approaches life
	  with a creative mindset.<br />
	  <br />
 This brand strategy is expressed in a print campaign where people
 of all walks of life creatively edit and revise their own experiences as they
 are happening.</td>
	<td width="10" align="left" valign="top" class="credits">&nbsp;</td>
	<td width="210" align="left" valign="top" class="credits"><span style="font-weight: bold">Additional
	    credits</span><br />
	  Brochure Design: Tai Tran <br />	
	  <br />
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